Key Accomplishments

UX Strategy

In 2023 established a UXD strategy focused on understanding business opportunities, user needs, data measurement, visibility and impact and enablement. Goal was to become more systematic in our approach to data driven design.

Prioritization

In late 2023, led the UX leadership team through an exercise in prioritizing the team’s focus areas, what projects the team should stop supporting and those that would continue as is. Focus areas were then more ideally staffed for research, design and UX development to help ensure those priority projects had the best chance for success. Those priorities aligned with the larger corporate strategy initiatives.

New Products

Led team through multiple new product initiatives. Strategy of focusing on discovering user needs and data informed design resulted in altering the course of at least 2 product roadmaps over the last year.